Our story

I’ve always been a traveller.  From backpacking round the continents to family travel in and outside the UK. My passions have been understanding the local cuisine as part of the wider culture and bringing some of those tastes and styles home.  And so it is with HeyChesto.

My experience of travelling with my four children led me to believe that there must be an easier way of organising their clothes as we gently rolled from location to location, snow to sun, city to countryside. I am always looking at ways of creating more time and ease and that is how HeyChesto came about!

The catering business that I set up 25 years ago taught me about quality, fresh thinking and energy and I have brought these elements to HeyChesto.

The Chesto Chicks, Vicky, Emma and I have tried and tested prototype after prototype to finally perfecting a product we are delighted with and proud of.  We have not cut corners or accepted second best in our drive to create the perfect travelling apparel for busy people.

Tanya Ames, Founder

the heychesto team

Vicky Fraser, Chesto Chick
With experience in setting up boutique brands and running a successful event company, Vicky revels in the challenge of getting a new business off the ground.  She has worked with manufacturers and companies worldwide including Spain, France, Turkey, China and Japan. Vicky has a creative eye and good attention to detail (bordering on obsessive) which will help carve out winning attributes of any new design, ensuring it matches the quality of practical purpose.  She has learnt the importance of organisation, communication, timely responses and teamwork and is delighted to be part of Team HeyChesto!

Being a busy mother of three who travels and understands the problems faced with functional yet stylish travel, she brings her life as well as business experience to HeyChesto.

Having fundraised for various organisations and charities, she understands how crucial funding is for the future of HeyChesto, finding the right investor(s) to help build our brand and shares our vision and passion to work with us and help take us to the next level.
emma webb, Chesto Chick
Emma’s career started in the world of newspapers with a local Devon Newspaper for the Northcliffe Group and ended up after 3 years at The Daily Mail. Having hit a ‘ceiling’ Emma approached a recruitment company who offered her an internal role and her life in recruitment consultancy began. Emma spent over 12 years in the industry covering both the business consultancy and media sectors for clients such as Channel 4, Mediacom, Saatchi and Saatchi, Accenture, Andersen Consulting and PWC.

Having moved to Devon and 3 children later, Emma and a business partner, Vicky Fraser, set up a company, mili b, designing and manufacturing children’s underwear. Emma’s job function was Creative Director. mili b supplied many different types of boutique customers, including larger stores such as Harvey Nichols and La Bonne Marche (the ‘Selfridges’ of Paris).
nick ames, finance director
Nick has worked as Finance Director for HeyChesto’s from inception.  As well as providing advice and support he undertakes all company financial functions.

He is a qualified Chartered Accountant, starting his career at Price Waterhouse Coopers working for clients such as the BBC, Thames Water, Cable and Wireless, and The Lusaka Water and  Sewerage Company.  He subsequently moved to Serco Group PLC where he was a divisional Finance Director and transitioned  to a Divisional Managing Director.  

He now runs SC Group, an innovative engineering and design company with offices in the UK and Australia.

Nick also enjoys the great outdoors and is excited about the enormous potential of this project.